By Venky Shankar, Texas A&M University Mays Business School Editor’s note: Venky Shankar is the Coleman Chair Professor in Marketing at Mays Business School as well as director of research at Texas A&M University’s Center for Retailing Studies. His areas of specialization include digital business, marketing strategy, innovation,…
Christmas shoppers look in to decorated store windows. (Dan Kitwood/Getty Images) By Kelli Hollinger, Texas A&M University Center for Retailing Studies Overall spending Early predictions from Deloitte indicate spending will be up in 2017. Sales increased by 3.6 percent in both 2015 and 2016. With a strong economy,…
By Andrew Vernon, Texas A&M University Mays Business School The Center for Retailing Studies at Texas A&M University announces a new partnership with the Texas Retailers Association as a 2017-2018 TREF grantee. The Texas Retailers Education Foundation (TREF) is the charitable educational foundation of the Texas Retailers Association (TRA). TREF was…
The Citizenry co-founder Rachel Bentley. By Courtney Bosquez, Texas A&M University Mays Business School Each semester, the Center for Retailing Studies (CRS) hosts 15-20 industry leaders for the Executive Professor Speaker Series, designed to connect retail students with working professionals as guest lecturers. Making her return to Aggieland, Executive Professor…
With the holiday shopping season fast-approaching, retailers around the country are preparing to put new and innovative sales strategies to the test and capture the attention of customers.