An acclaimed Texas A&M marketing professor argues that well-designed and executed service guarantees will strengthen an organization’s culture of service excellence.
Ben Omonira and Elise Hackney, students of Texas A&M College of Engineering, were selected as one of seven startup teams to join the “LaunchPad Lift” program.
Bargain hunters shop for discounted merchandise at Macy’s on ‘Black Friday’ in New York City. (Michael Nagle/Getty Images) By Venky Shankar, Coleman Chair Professor & Director of Research, Center for Retailing Studies, Texas A&M University Mays Business School Shoppers and retailers alike should be salivating this holiday season. This…
