Texas A&M Names Head Yell Leader

A yell leader poses for a portrait outside of Kyle Field on the Texas A&M University campus. — Jake Carter, a management major from San Antonio, has been named the Head Yell Leader for the 2024-25 academic year.
Laura McKenzie/Texas A&M University Division of Marketing and Communications

Junior management major Jake Carter has been named the Head Yell Leader for the 2024-25 academic year. Carter will guide the four other Yell Leaders as they represent the spirit of Aggieland across campus, Texas and the United States.

“I am humbled and honored to be selected for this role,” Carter said. “By supporting athletics, enhancing student experiences, and strengthening ties with former students, we will ensure that Aggieland’s spirit continues to thrive.”

Elected by the student body, Yell Leaders serve as the university’s official spirit ambassadors. They lead Aggie fans in yells during athletic and other university events. The Texas Aggie Yell Leaders represent the 12th Man at Aggie athletic events, serve as campus ambassadors to Texas A&M and Aggie Mothers’ Clubs across Texas and the U.S. and make appearances at campus-wide events for current, new and prospective students, former students, campus administrators, visitors and dignitaries.

After the five Yell Leaders are elected by the student body in March, the Head Yell Leader is selected through an application process that includes a resumé review, an essay and an interview by a panel that includes the previous head Yell Leader.

A native of San Antonio, Carter and his twin sister, Mattie, were encouraged to attend Texas A&M by their father, despite him being a graduate of the University of Texas. Tragically, Carter’s father passed away in the spring of 2020 after a battle with cancer. Carter says the tribulation fueled his mission of living a life of service to others.

“His passing made me realize that nothing is guaranteed — not even tomorrow,” Carter said. “Even though he was a t-sip, my dad would have been really proud that I have the opportunity to serve others as Texas A&M’s Head Yell Leader.”

Since the day he stepped foot on Texas A&M’s campus, Carter has been involved in an array of activities. A member of the Texas A&M Corps of Cadets Company E-1, known as the athletic company, Carter has held leadership roles as training corporal, member of the athletics chain, and academics sergeant.

Additionally, Carter is a member of the Beta Upsilon Chi Fraternity, the Texas A&M Foundation Maroon Coats ambassador program, and he contributes to Aggie Muster by serving as a host to the families attending.

After graduation, Carter is unsure of what he wants to do, but he started a successful lawn service business in high school and has an entrepreneurial spirit.

As far as goals entering next year, Carter sees opportunities for the Yell Leaders to refine their engagement strategies by tailoring their presentations to each specific audience. Additionally, he wants to explore ways to engage with fans more actively on game days.

“With a new president, athletic director and head football coach, Texas A&M is entering a new era,” Carter said. “As Yell Leaders, we have an incredible opportunity to be proactive with our initiatives.”