Campus Life

Texas A&M University Extends Trademark Licensing Partnership With CLC For 10 Years

The university's partnership with CLC has contributed to numerous local and national brand experiences such as military appreciation initiatives.
By Lesley Henton, Texas A&M University Division of Marketing & Communications July 14, 2021

a photo of children in A&M jerseys running through a Texas A&M brand experience
One of Texas A&M’s brand experiences with CLC

Texas A&M Division of Marketing & Communications


Texas A&M University today announced it has extended its agreement with CLC, the nation’s leading collegiate licensing company, for 10 years.

“Texas A&M remains committed to developing unique products and brand engagement opportunities for fans and consumers throughout the state and around the world,” said Shane Hinckley, vice president of brand development for Texas A&M. “Our partnership with CLC gives us access to their data, expertise and industry relationships to help identify opportunities and strategies to continue to build the Texas A&M brand.”

In addition to collaborating on licensed merchandise programs, Texas A&M will continue to leverage CLC’s resources to develop and implement innovative local and national brand experiences and marketing programs such as the university’s presence at SXSW, activations with adidas, military appreciation initiatives, and more.

“By putting Aggie fans at the center of their strategies, Texas A&M has been a leader in pursuing new ways to connect with consumers through merchandise and marketing,” said Cory Moss, CEO of CLC. “We are excited about this long-term extension of our partnership and remain committed to supporting Texas A&M in the development of new retail and brand expansion programs.”

Texas A&M University licensed merchandise is currently sold at more than 2,400 retailers.

About CLC

CLC is the nation’s leading collegiate trademark licensing company and part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.


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