Campus Life

College Station Fire Department Rolls Out Maroon Truck

The Texas A&M-branded ladder truck made its debut in May.
By Caitlin Clark, Texas A&M University Division of Marketing & Communications July 2, 2019

TAMU branded fire truck
The College Station Fire Department’s newest truck features nods to Texas A&M University.

Texas A&M University Division of Marketing & Communications


The new fire truck at Station 3 has added a splash of maroon to the College Station Fire Department’s normally blue-and-white vehicle fleet.

Featuring a maroon ladder, the Texas A&M University logo and the words “Fearless On Every Front,” CSFD’s new truck gives a nod to the university at the center of the city it serves. The Texas A&M-branded truck – which notably features the phrase “BTHO Fires” – was rolled out for the first time in late May at the Hall of Champions for a Texas A&M Engineering Extension Service event.

Carter Hall, the department’s public information officer, said the idea for a maroon truck came from Chief Jonathan McMahan, who was hired in 2017. The design came out of collaboration with Texas A&M System and University officials.

The city’s fire department “has a great relationship with Texas A&M,” McMahan said, and is proud to be part of the public safety team that protects the city and the university.

“It’s been great. We get positive comments all the time on how the truck looks, and it’s another way to engage and connect with the community than just responding to emergencies,” McMahan said of the reaction to the maroon truck.

The truck is used by firefighters at Station 3 on Barron Road in South College Station. The maroon ladder stretches 107 feet when fully extended, making it the tallest ladder in the city. Hall said the truck, which was purchased to replace an aging vehicle, carries 50 gallons of water and is staffed by a three-person crew. It’s now been in service for about a month.

Media contact: Caitlin Clark, 979-458-8412,

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