By Sam Peshek, Texas A&M University Marketing & Communications
At a time when rapid advancements in technology present society with new challenges and opportunities every day, Texas A&M University showed the world at SXSW Interactive Week that the future belongs to those who dare to discover.
For four days in Austin, Texas A&M shared its spirit of discovery and innovation and history as a premier land-, sea-, and space-grant institution for thousands of visitors to panels, exhibitions and brand experiences across three separate locations.
Texas A&M President Michael K. Young called Texas A&M’s follow-up to its 2017 SXSW debut an affirmation of Texas A&M’s reputation as force for good in higher education.
“The breadth and depth of Texas A&M’s discussions and exhibits at South by Southwest displayed to a global audience that when challenges arise, Texas A&M possesses the expertise and resources necessary to produce solutions.” Young said. “In addition, the future employers of Texas A&M students who were in attendance will now know that Aggies receive a transformational education grounded in research, discovery and innovation.”
Over the course of Texas A&M’s time in Austin, visitors had the opportunity to experience Texas A&M through four different avenues: panel programming, a Discovery Lounge, an exhibit space and the Texas A&M x ’47 Discovery House. Attendee data collected by SXSW showed that individuals representing healthcare, automotive, energy, technology, retail and financial industries, among many others, spent time at one or more locations and interacted with Texas A&M students, faculty and staff members.