GDPR stands for General Data Protection Regulation and is a sweeping set of new rules developed by the EU to protect consumers in Europe. General Data Protection Regulation (GDPR) will require more consumer control and creative digital marketing. To clear up some of the confusion, Venky Shankar, Professor & Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, answers some questions about it. What is GDPR? GDPR stands for…
New technology can track eye movements on a webpage. By Texas A&M University College of Agriculture & Life Sciences As society becomes increasingly visual, researchers at Texas A&M University are testing how eye-tracking technology can change the way advertisers and communicators tailor messages to their consumers and audiences. Tobin…
Professor Leonard Berry suggests changes to end-of-life care. By Grant Vassar, Texas A&M University Mays Business School Several research projects by University Distinguished Professor of Marketing Leonard Berry at Mays Business School have come to fruition. Berry, whose research focuses on improving service in cancer care, has been involved with…
By Texas A&M University Mays Business School Staff In this era of numerous product and public relations crises (e.g., Toyota, Samsung Galaxy Note 7, Blue Bell ice cream, United Airlines, Goodman furnace), two Texas A&M University marketing professors investigated the effects of crisis management strategies on long-term shareholder…
Escalators may be quick, convenient and even fun, but according to Rory Vaden, author of Take the Stairs, they aren’t the fastest route to getting ahead. The New York Times best-selling author recently spoke to students at Mays Business School about the virtues of taking the stairs in an…
Eight Mays Business School students have been named 2017 YMA Fashion Scholarship Fund recipients, winning $40,000 in scholarships. Established in 1937, the Young Menswear Association (YMA) Fashion Scholarship Fund (FSF) is the premier educational fashion non-profit in the United States. FSF offers scholarships to the best and brightest students…
