V. Kumar, a nationally recognized expert on marketing research methods from Georgia State University, presents his research on engagement marketing during his Eminent Scholar Lecture on Tuesday at Rudder Forum. Kumar served as a Faculty Fellow at Texas A&M’s Hagler Institute for Advanced Study in 2016-17. By Texas A&M University…
John L. Junkins, founding director of the Hagler Institute for Advance Study (far left) and Texas A&M University President Michael K. Young (far right) with Faculty Fellows from the Class of 2017-18 (from left): Vijay K. Dhir, Richard A. Epstein, Richard K. Dixon, Jerry Tessendorf, Tom Ginsburg and James E.