GDPR stands for General Data Protection Regulation and is a sweeping set of new rules developed by the EU to protect consumers in Europe. General Data Protection Regulation (GDPR) will require more consumer control and creative digital marketing. To clear up some of the confusion, Venky Shankar, Professor & Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, answers some questions about it. What is GDPR? GDPR stands for…
San AntonioTexas suburban housing development neighborhood – aerial view. (Getty Images) By David Jones, Texas A&M University Real Estate Center Texas’ vast supply of land is legendary. Ironically, the rising cost of land is now contributing to the state’s higher home prices. “Historically, Texas’ home prices have been comparatively low…
(Texas A&M University Division of Marketing & Communications) By Texas A&M University Mays Business School Mays Business School produces a fresh batch of capable, confident, and courageous young people at each commencement ceremony. This year is no different, when 1,310 students graduated with bachelor’s and master’s degrees Thursday, May…
By Kelli Levey Reynolds, Texas A&M University Mays Business School Mays Business School at Texas A&M University received its five-year accreditation renewal this week from the Association to Advance Collegiate Schools of Business. The renewal includes a separate accreditation of the Department of Accounting, making the college one of…
The Texas A&M Foundation has recognized Cydney Donnellas the 2018 Partner in Philanthropy Faculty Award recipient. (Texas A&M Foundation) By Molly Kulpa, Texas A&M Foundation The Texas A&M Foundation has recognized Cydney Donnell, executive professor of finance and director of real estate programs in Mays Business School, as the 2018…
Vendors are seen in the Khan al-Khalili bazaar on February 8, 2006 in Islamic Cairo, Egypt. The Khan is one of the largest bazaars in the Middle East and began as a caravanserai built in 1382 by Garkas al-Khalili. (Marco Di Lauro/Getty Images) By Kelli Levey Reynolds, Texas A&M University…
By Kelli Levey Reynolds, Texas A&M University Mays Business School The public is invited to watch the finals on April 20 for Aggie Pitch, the McFerrin Center for Entrepreneurship’s inaugural pitch competition in which students from Texas A&M System schools and branch campuses pitch their business concepts.
By Andrew Vernon, Texas A&M University Mays Business School Positive economic trends – including lower interest rates, high consumer confidence, and low unemployment at 4.1 percent – continue the encouraging pace as we enter the spring shopping season. Chocolate bunnies and baskets are just around the corner According to…
By Kelli Levey Reynolds, Texas A&M Mays Business School Two of Mays Business School’s MBA programs have moved into the upper tier of business programs in the 2019 U.S. News & World Report Best Graduate Schools rankings. The Professional MBA program at Mays Business School moved into the top 25 public…
V. Kumar, a nationally recognized expert on marketing research methods from Georgia State University, presents his research on engagement marketing during his Eminent Scholar Lecture on Tuesday at Rudder Forum. Kumar served as a Faculty Fellow at Texas A&M’s Hagler Institute for Advanced Study in 2016-17. By Texas A&M University…
