We already know the subconscious stealthily guides us through life, but scientists at the Human Behavior Lab at Texas A&M University are developing ways to identify when and how people make unconscious decisions.
Marco Palma, director of the Human Behavior Lab, said a person’s inner feelings can be read by looking at subtle signals. Racing hearts, pupil dilation and other reactions hidden deeply in the folds of the brain reveal many truths. Now with the aid of computers and sophisticated sensors, Palma and his team of researchers can track activity in the brain and see subconscious physiological reactions more clearly than ever.
Media contact: Laylan Copelin, Vice Chancellor of Marketing and Communications, 979-458-6425, firstname.lastname@example.org.