Campus Life

Texas A&M House At SXSW To Showcase University’s Visionaries And Global Impact

January 25, 2017

Texas A&M SXSW LogoTexas A&M University will host five days of unique and interactive programs this year at the South By Southwest Conference (SXSW) in Austin March 10-15 at Hotel Van Zandt, which will be known as the “Texas A&M House.” The university will also have exhibit space at the Austin Convention Center.

Texas A&M will leverage the global reach of SXSW to display its commitments to transformational learning, discovery and innovation, and impact on the state, nation and world through panel discussions, installations and interactive displays. Topics to be featured will include the rise of academic incubators, the collision of art and technology, and the influence of big data on research and discovery.

“Our presence during the Interactive portion of SXSW places our university among Fortune 500 corporations that can recruit our students, visionary leaders who can grow our already-strong Aggie network, and global connections that can further enhance our Texas A&M brand,” said Texas A&M University President Michael K. Young. “That the event is in relatively close proximity gives our students and faculty a world stage on which to share ideas and highlight incredible work without the travel time and expense typically required to do so.”

SXSW is an annual event featuring interactive media, film, and music that takes place in Austin each March. The event brings global media, corporate sponsors and a conference audience of more than 50,000 to explore the cutting edge in interactive media, to celebrate music and film, and to network with others of similar special interests.

For more information about Texas A&M’s participation in SXSW, visit

And for more on SXSW, visit

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