V. Kumar, a nationally recognized expert on marketing research methods from Georgia State University, presents his research on engagement marketing during his Eminent Scholar Lecture on Tuesday at Rudder Forum. Kumar served as a Faculty Fellow at Texas A&M’s Hagler Institute for Advanced Study in 2016-17. By Texas A&M University…
Aggie TenX12 Start-Up Showcase (left to right) Andy Ellwood ’04, McCalley Cunningham ’18, Juan Zermeno ’17, Saurav Agarwal ’16, and Madison Nicole Robinson ’20. By Kelli Levey Reynolds, Texas A&M University Mays Business School Texas A&M University’s Center for Retailing Studies (CRS) hosted its annual Retailing Summit on Oct. 12-13…
By Andrew Vernon, Texas A&M University Mays Business School The Texas A&M University Center for Retailing Studies will host its annual Retailing Summit on Oct. 12-13 at the Westin Galleria in Dallas. Since its launch in 1985, the Retailing Summit has provided inspiring, original content for retail executives.