By Kelli Levey Reynolds, Texas A&M University Mays Business School Patients often exhibit hostage-like behaviors when dealing with their medical caregivers – underplaying serious symptoms, reluctant to ask questions, and fearful to express concerns about treatments – says Leonard Berry, a marketing professor from Mays Business School at…
Professor Leonard Berry suggests changes to end-of-life care. By Grant Vassar, Texas A&M University Mays Business School Several research projects by University Distinguished Professor of Marketing Leonard Berry at Mays Business School have come to fruition. Berry, whose research focuses on improving service in cancer care, has been involved with…