By Andrew Vernon, Texas A&M University Mays Business School Valentine’s spending looks to enjoy a similar boost seen with the 2017 holiday season, the most since the Great Recession of 2009. Strong indicators include a roaring stock market, low unemployment, and high consumer confidence. Kelli Hollinger, Director of the …
Christmas shoppers look in to decorated store windows. (Dan Kitwood/Getty Images) By Kelli Hollinger, Texas A&M University Center for Retailing Studies Overall spending Early predictions from Deloitte indicate spending will be up in 2017. Sales increased by 3.6 percent in both 2015 and 2016. With a strong economy,…
By Courtney Bosquez, Texas A&M University Mays Business School Despite the explosion of red and pink merchandise currently promoted in stores, the National Retail Federation reports U.S. consumer spending will be down 10 percent this year compared to Valentine’s Day 2016. This may be a natural correction…
