Campus Life

Texas A&M Unveils First-Ever Specialty License Plate Featuring Mascot Reveille

The plate is one of three designs for Aggie fans to show their spirit on the road.
By Lesley Henton, Texas A&M University Division of Marketing & Communications August 3, 2022

Reveille looking at a Reveille license plate reading Miss Rev Texas A&M University
Texas A&M outsells all other specialty plates on Texas roads.


Texas A&M University has unveiled its latest specialty license plate design featuring the school’s collie mascot, Reveille.

The first ever maroon Reveille plate is offered exclusively through the state designated program with My Plates. It’s one of three specialty license plate designs featuring the official A&M logo.

Plates can be ordered via the Aggie Plates website.

“We’re excited to offer the Reveille plate design for Aggie fans across the state of Texas,” said Kyle Pope, Texas A&M’s director of Collegiate Licensing and Brand Development. “Our beloved mascot is one of the most popular and recognizable symbols of A&M. We hope current and former students, and fans alike, will be proud to show their Aggie spirit on the road with the First Lady of Aggieland.”

The two previous plate designs – one maroon, one black – are also available for purchase. All three plates can be personalized or not. The plates start at $50 per year when purchased annually or $35 per year when purchased for a five-year term.

A portion of every sale benefits Texas A&M University and scholarships.

Texas A&M outsells all other specialty plates on Texas roads, including all other universities, the Dallas Cowboys, Houston Texans and San Antonio Spurs. A&M has held the top spot in number of college/sports plates sold since the My Plates program launched in 2010.

For more information and to create your plate, visit

Media contact: Lesley Henton,

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