Support Aggieland

H-E-B Takes Care Of Aggieland

The company-wide response in Bryan-College Station has included grocery deliveries, food distribution events and support of local restaurants.
By Texas A&M University Division of Marketing & Communications July 19, 2020

heb employee wearing red jacket and nametag holding crate
In Bryan-College Station, more than 600 current and former Texas A&M University students work at the five H-E-B stores that serve the community.

Texas A&M Division of Marketing & Communications


As the threat of the novel coronavirus impacts our communities, H-E-B is doing its part to help fellow Texans. Early on, H-E-B made an initial $3 million commitment to support local organizations helping people most in need and those conducting groundbreaking research.

With this gift, H-E-B’s partnership with local nonprofits provided relief to some of the most vulnerable: seniors, children and low-income families. As schools closed, events were canceled and work hours curtailed, these essential organizations saw a rise in demand for resources. H-E-B was ready to help them then and now.

In Bryan-College Station, more than 600 current and former Texas A&M University students work at the five H-E-B stores that serve the community. Combine that with the H-E-B Spirit of Giving, the Partners (employees) in Aggieland stepped up in a powerful way, from personally delivering groceries to loyal shoppers to serving as a resource for students conducting research on the pandemic.

Rich White, top store leader at the H-E-B Tejas Center location and president of the Brazos Valley Food Bank, was instrumental in orchestrating and supporting numerous food distribution events and implementing H-E-B’s company-wide response in Bryan-College Station.

At a time when the restaurant industry needed support more than ever, H-E-B leveraged its #TexansHelpingTexans campaign to launch a community outreach initiative encouraging patrons to support local restaurants and businesses. The B-CS store teams joined the effort.

“In April we started purchasing meals from a selected café each day for the store,” White said. “By doing this we were able to support the local community and keep up partner morale in our store.”

White is also part of the Bryan City Small Business Support and Recovery (SBSR) Task Force and co-chairs the Bryan/College Station Operation Restart grocery retail committee. The committee provides recommendations for grocery retailers to follow based on state guidelines to remain compliant with the Governor’s Report to Open Texas.

Other area stores also purchased food from local restaurants, donated bags to several local organizations, handed out food to the community and purchased face coverings made by local residents.

Whether it’s in stores or in the more than 300 communities it serves, H-E-B is here to stand by and help all Texans, especially its most vulnerable neighbors in the most trying times.

“H-E-B deeply values the Bryan-College Station community and it’s an honor for us H-E-B Ags to be able to work in and serve a place we hold near and dear,” White said. “As we work together to navigate the tough times, we count this opportunity as a blessing.”

Related Stories

Recent Stories