Support Aggieland

Aggieland Outfitters Shares Message And Funds To Help Fight COVID-19

Proceeds from the store's "BTHO CORONAVIRUS" merchandise benefit the Salvation Army of Bryan-College Station.
By Texas A&M University Division of Marketing & Communications May 1, 2020

two students wearing BTHO coronavirus shirts give the gig 'em sign
Proceeds from Aggieland Outfitter’s “BTHO CORONAVIRUS” shirts benefit the local Salvation Army.

Hannah Smith/Texas A&M Marketing & Communications

 

Aggieland Outfitters knows its audience, so it wasn’t surprising when the store found instant success in a simple T-shirt encouraging others to battle a global pandemic using a familiar phrase.

The T-shirts reading “BTHO CORONAVIRUS” are the brainchild of the store’s owner, CEO Fadi Kalaouze, who graduated in 1991. In just a few weeks, the shirts have become a huge hit, with the store boasting big sales despite a retail lockdown.

Kalaouze said purchases of the popular merchandise are helping to raise money for the Salvation Army of Bryan-College Station. So far, they’ve been able to hand over $13,000 to the non-profit.

“We are Aggies, and we want to beat the hell out of anything that bothers us,” Kalaouze said. “To me, it’s all a message that we want to get out there.”

Since opening in 1992, Aggieland Outfitters has taken great pride in being a part of the community, growing from one store selling T-shirts in a mall to three. It’s newest store on University Drive offers “8,000 square feet of the greatest Aggie shopping experience on Earth.”

Orders have exceeded expectations, with printed T-shirts and masks leaving the store daily by drive-through, curbside pick-up and local delivery. To purchase a shirt or pre-order a mask visit their website at aggieoutfitters.com.

 

Here’s how you can help Support Aggieland: Show your appreciation to those who keep our community strong, uplifted and moving forward. Spread the word. Tell your friends and neighbors about the initiative. Visit @TAMUbrand on Instagram and Twitter for updates and more. Check back with this site to discover more ways our community is helping the cause. 

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