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Texas A&M Debuts Two New License Plate Designs

Aggies have the No. 1 university license plates on Texas roads.
By Lesley Henton, Texas A&M University Division of Marketing & Communications February 10, 2020

a graphic depicting two Aggie license plates, one with a maroon background with white lettering that reads 12THMAN and one with a black background and white lettering that reads AGGIES
Aggies and Texas A&M supporters can choose which license plate design they like best and whether or not to customize the message.

Texas A&M Marketing & Communications

 

Texas A&M University has debuted two new license plate designs for Aggies across Texas.

Texas A&M is the top-selling official trademark plate brand within the My Plates program. The new designs have been developed in conjunction with My Plates, and both feature the Texas A&M official logo with different background colors and slogans.

Plates can be ordered on the Aggie plates site.

Texas A&M outsells the Dallas Cowboys, Houston Texans, San Antonio Spurs and all other colleges in the state.

The first plate features the traditional Aggie Maroon background with the “Gig ’em Aggies®” phrase. This design has the flexibility to allow up to seven alpha-numeric letters on the plate. Most plates in Texas only allow up to six, so the flexibility of this extra letter allows fans to say more with seven.

The second plate features a black background with a larger Texas A&M logo and the university’s “Home of the 12th Man®” trademark. This design allows up to six alpha-numeric characters on the plate. The black design has been selected to allow Aggies another option to color-complement their vehicles while still showing their Aggie pride.

“We believe the introduction of the black background in conjunction with the Aggie Maroon plate will truly resonate with our former students and fans. Aggies love the university and its traditions, and we hope they’ll show off their Aggie pride with these two new designs,” said Kyle Pope, Texas A&M’s director of Collegiate Licensing and Brand Development.

According to My Plates, the top five most popular specialty plate designs in Texas all feature a black background with white lettering.

“The black background looks cool and distinctive and matches well with every vehicle color,” said Steve Farrar, president of My Plates.

Texas A&M outsells the Dallas Cowboys, Houston Texans, San Antonio Spurs and all other college brands including the University of Texas. Texas A&M has held the top spot for college/sports plates in the My Plates program since it first launched in 2010.

Aside from representing the university, a portion of the proceeds from the sales of the two new designs benefit Texas A&M University and scholarships.

 These new maroon and black designs will be available to purchase beginning Feb. 10.

Both Texas A&M plate designs start at $50 per year when purchased annually or $35 per year when purchased for a five-year term.

Since November 2009, Texans have purchased more than 440,000 My Plates, putting more than $80 million in the general revenue fund, which helps pay for services for all Texans.

“Specialty plate” refers to any official license plate other than the state’s general issue plate. Specialty plates can be “personalized” plates, but they don’t have to be.

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