Texas A&M University returned to Austin for SXSW Interactive Festival for its third year March 10-12 at Texas A&M [Power] House for three days of panel discussions, activations and live entertainment.
Activities kicked off Sunday night at Flemings in Downtown Austin with the Texas A&M [Power] House Launch powered by MTN DEW AMP GAME FUEL, which featured live streaming and gaming from FaZe Clan’s Nate Hill and Tennp0. Singer-producer CRAY also performed a DJ set.
Activities picked up again Monday with the Texas A&M X Champion Showcase headlined by Shakey Graves and the first two of four panel discussions.
Funding for Texas A&M at SXSW was made possible through brand licensing revenues, without the use of tuition dollars.