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Texas A&M Returns To SXSW Interactive Festival For Third Year

Texas A&M [Power] House at SXSW March 10-12 will feature panel sessions that include Army Futures Command, Pixar Animation Studios, EA BioWare and live entertainment headlined by Shakey Graves.
By Texas A&M University Division of Marketing & Communications Staff February 12, 2019

Texas A&M University is set to return to Austin this week for its third consecutive year for SXSW March 10-12, with programming that highlights Aggie innovations, interactive experiences that showcase university research and live entertainment headlined by Shakey Graves and FaZe Clan.

A full schedule of panel programming, events, interactive exhibits and entertainment for Texas A&M’s stay at SXSW is available at

Flemings in Downtown Austin will transform into Texas A&M [Power] House and will be open to all SXSW attendees Sunday, March 10 through Tuesday, March 12, to experience how Texas A&M is refueling, recharging and reimagining traditional approaches to leading issues.

Texas A&M [Power] House

Panel Talks At Texas A&M Power House

Texas A&M Power House will feature four panel discussions that bring together Texas A&M innovators and industry leaders on the same stage:

Reimagining Public & Private Partnerships Monday, March 11, 11 a.m.

  • John M. Murray, Army Futures Command
  • Chancellor John Sharp, Texas A&M University System
  • Emily Ramshaw, Texas Tribune (moderator)

World-Building Creativity & TechnologyMonday, March 11 at 3:30 p.m.

  • Laura Murphy, Technical Director at Pixar Animation Studios
  • Gracie Arenas Strittmatter, Technical Art Director at EA’s BioWare
  • Kyle Clark, CEO of Flight School
  • Tim McLaughlin, Texas A&M Department of Visualization (moderator)

Brand Masters On Building The BrandTuesday, March 12 at 11 a.m.

  • Nicole Portwood, PepsiCo Vice President of Marketing – Mountain Dew, Energy & Flavors

Plugging Into Rural Healthcare SolutionsTuesday, March 12 at 3:30 p.m.

  • Dan McCoy, President of Blue Cross Blue Shield of Texas
  • Vivian Lee, President of Health Platforms at Verily (formerly Google X)
  • Greg Winfree, Director of the Texas A&M Transportation Institute
  • Dean Carrie L. Byington, MD, Dean of the Texas A&M College of Medicine, Senior Vice President of the Texas A&M University Health Science Center and Vice Chancellor for Health Services at The Texas A&M University System. (moderator)

Additional information about panel programming at Texas A&M [Power] House is available in the panels section of

Shakey Graves performs at Riverfront Park in 2014.
Shakey Graves performs at Riverfront Park in 2014.

Erika Goldring/Getty Images for Americana Music

Experience Texas A&M Power House

In between panel discussions, Texas A&M [Power] House will also include interactive installations that highlight Texas A&M research, gaming competitions with FaZe Clan, live entertainment from Shakey Graves and CRAY and exclusive apparel giveaways.

Texas A&M [Power] House panel programming requires a SXSW badge. Additional information about activations, gaming competitions and live entertainment is available in the schedule section of


More Aggies at SXSW

In addition to Texas A&M University’s institutional presence at Texas A&M [Power] House, a handful of Aggie leaders, researchers and current and former students will appear on various panels and activations. A full schedule of Texas A&M-affiliated individuals at SXSW is available on Texas A&M Today.

Funding for Texas A&M at SXSW was made possible through brand licensing revenues, without the use of tuition dollars.

Editor’s note: This post has been updated throughout since its Feb. 12 publication.


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