Texas A&M Returns To SXSW Interactive Festival For Third Year

Texas A&M University is set to return to Austin this week for its third consecutive year for SXSW March 10-12, with programming that highlights Aggie innovations, interactive experiences that showcase university research and live entertainment headlined by Shakey Graves and FaZe Clan.

A full schedule of panel programming, events, interactive exhibits and entertainment for Texas A&M’s stay at SXSW is available at sxsw.tamu.edu.

Flemings in Downtown Austin will transform into Texas A&M [Power] House and will be open to all SXSW attendees Sunday, March 10 through Tuesday, March 12, to experience how Texas A&M is refueling, recharging and reimagining traditional approaches to leading issues.

Panel Talks At Texas A&M Power House

Texas A&M Power House will feature four panel discussions that bring together Texas A&M innovators and industry leaders on the same stage:

Reimagining Public & Private Partnerships – Monday, March 11, 11 a.m.

• John M. Murray, Army Futures Command
• Chancellor John Sharp, Texas A&M University System
• Emily Ramshaw, Texas Tribune (moderator)

World-Building Creativity & Technology – Monday, March 11 at 3:30 p.m.

• Laura Murphy, Technical Director at Pixar Animation Studios
• Gracie Arenas Strittmatter, Technical Art Director at EA’s BioWare
• Kyle Clark, CEO of Flight School
• Tim McLaughlin, Texas A&M Department of Visualization (moderator)

Brand Masters On Building The Brand – Tuesday, March 12 at 11 a.m.

• Nicole Portwood, PepsiCo Vice President of Marketing – Mountain Dew, Energy & Flavors

Plugging Into Rural Healthcare Solutions – Tuesday, March 12 at 3:30 p.m.

• Dan McCoy, President of Blue Cross Blue Shield of Texas
• Vivian Lee, President of Health Platforms at Verily (formerly Google X)
• Greg Winfree, Director of the Texas A&M Transportation Institute
• Dean Carrie L. Byington, MD, Dean of the Texas A&M College of Medicine, Senior Vice President of the Texas A&M University Health Science Center and Vice Chancellor for Health Services at The Texas A&M University System. (moderator)

Additional information about panel programming at Texas A&M [Power] House is available in the panels section of sxsw.tamu.edu.

Experience Texas A&M Power House

In between panel discussions, Texas A&M [Power] House will also include interactive installations that highlight Texas A&M research, gaming competitions with FaZe Clan, live entertainment from Shakey Graves and CRAY and exclusive apparel giveaways.

• Texas A&M [Power] House Launch Powered by MTN DEW AMP GAME FUEL – Sunday, March 10 from 7 p.m.-12 a.m.
• Texas A&M X Champion Showcase – Monday, March 11 from 4 p.m.-10 p.m.

Texas A&M [Power] House panel programming requires a SXSW badge. Additional information about activations, gaming competitions and live entertainment is available in the schedule section of sxsw.tamu.edu.

More Aggies at SXSW

In addition to Texas A&M University’s institutional presence at Texas A&M [Power] House, a handful of Aggie leaders, researchers and current and former students will appear on various panels and activations. A full schedule of Texas A&M-affiliated individuals at SXSW is available on Texas A&M Today.

Funding for Texas A&M at SXSW was made possible through brand licensing revenues, without the use of tuition dollars.