Texas A&M University and premier sports lifestyle partner ’47 are teaming up at SXSW in Austin, Texas to bring Aggie creativity and innovation to life in an immersive sensory experience at the Texas A&M x ’47 Discovery House. The experience will be hosted March 11 and 12 at the renowned Clive Bar located at 609 Davis Street (at Rainey Street) Austin, TX 78701.
The interior of Clive Bar will be transformed to represent three core areas of Texas A&M – land, sea and space – as an homage to Texas A&M’s heritage as a land-, sea-, and space-grant institution. Each area will be brought to life through animated graphics and 3D light projections.
Attendees can enjoy authentic Texan fare provided by BBQ Genius partner Stiles Switch BBQ during their journey. Visitors can recharge with complimentary coffee with the help of the Texas A&M Center for Coffee Research & Education and find opportunities to snag exclusive Texas A&M x ’47 commemorative product.
Come the evening, the Texas A&M x ’47 Discovery House will transform into a platform for live music featuring up-and-coming artists curated by ’47’s media partner, Highsnobiety.
Sunday, March 11
- 5 p.m. Forty Thieves
- 6 p.m. Justin Langston
- 7 p.m. Kimberly Dunn
- 8 p.m. ORANGE CALDERON
- 10 p.m. Injury Reserve
- 10:30 p.m. ORANGE CALDERON
- 11 p.m. Joey Purp
- 11:30 p.m. ORANGE CALDERON
Monday, March 12
- 4 p.m. Harley Hall
- 5 p.m. Western Youth
- 6 p.m. Cody Jasper
- 7 p.m. Super Doppler
- 8 p.m. ORANGE CALDERON
- 10 p.m. Gus Dapperton
- 10:30 p.m. ORANGE CALDERON
- 11 p.m. Snoh Aalegra
- 11:30 p.m. ORANGE CALDERON
The Discovery House will be open Sunday, March 11 from 3 p.m. – 12 a.m. and Monday, March 12 from 11 a.m. to 12 a.m. The experience is free and open to the public for guests 21 and over.
Texas A&M’s participation in SXSW in 2018 will showcase faculty expertise and generate brand impressions with a global audience of 280,000 attendees in a way that solidifies the institution’s commitment to a modern, progressive future while celebrating its prestigious land-, sea-, and space-grant status, academic prominence and storied traditions. This week of panels, exhibitions and brand engagement opportunities will impart Texas A&M’s reputation for creating leaders of character and substance to the future employers of students.
About ’47
’47 is a sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers grew their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. ’47 is a proud partner of MLB, NFL, NHL, NBA, NCAA and over 900 collegiate programs.
About Highsnobiety
Highsnobiety is an online publication covering forthcoming trends and news in fashion, art, music, and culture, all on one platform.
Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. Today the blog and print magazine sit among the most visited global sources for inspiration in the areas of fashion, sneakers, music, art and lifestyle culture. Innovation, progression and always being several steps ahead of the curve are just some of the core values of Highsnobiety.
About Stiles Switch BBQ
The Stiles Switch team is led by Taylor, Texas native and owner Shane Stiles along with lead pitmaster Lance Kirkpatrick. Kirkpatrick brings over 15 years of industry experience and an impressive resume to the establishment.
Stiles Switch BBQ & Brew, named after the historic 1800s I. & G. N. railroad stop Stiles Switch, Texas, is also namesake of the owner Shane Stiles. Shane’s inspiration for Stiles Switch BBQ is derived from his admiration of the Texas BBQ legends he was raised on growing up in Central Texas.
To stay up to date on Texas A&M panels, activations and activities during SXSW March 11-14, subscribe for updates and visit Texas A&M Today for a SXSW daily blog.
Funding for Texas A&M at SXSW was made possible through brand licensing revenues, without the use of tuition dollars.
###
Media contact: tamunews@tamu.edu, 979-845-4641.
