Yell Leaders capped off a day of activations at SXSW by leading a yell practice on the Texas A&M House rooftop in Downtown Austin.
By Sam Peshek, Texas A&M University Marketing and Communications
From discussions of the future of on-campus entrepreneurship to solving global problems through big data and exploring the possibilities of the human mind, Texas A&M University made its presence felt with its ideas and told a story of innovation and discovery on an international platform from March 10-15 at SXSW in Austin.
President Michael K. Young captured the essence of Texas A&M’s mission at SXSW Interactive Week and its close ties to the purpose of Land Grant institutions on the first day at Texas A&M House: mobilize ideas and share them with the world.
“Research that goes on at universities is important. It has a long-term perspective, which is frequently valuable and is something that corporations are less able to do. It can transform,” Young said. “But it doesn’t do any of that if it doesn’t get out into companies and out into the market, into the real world and into the lives of real people.”
For five days, the Hotel Van Zandt in the center of Downtown Austin became the Texas A&M House and opened itself to audiences of exhibitors around the world during SXSW’s Interactive Week. When visitors weren’t engaged in panel discussions, which included “The Rise of Academic Incubators,” “The Human Lab: Revealing the Emotional Brain,” and “Uncovering Trends: Interacting with Big Data,” they had the chance to explore the Texas A&M House in other areas. What were once ballrooms and conference space in the hotel became interactive demonstration space for “The Collision of Art and Technology” and Virtual Reality showcases that allowed visitors to discover Aggie research around the world.