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Amy B. Smith Appointed New Senior VP & Chief Marketing And Communications Officer

Amy B. Smith has been named Senior Vice President & Chief Marketing and Communications Officer at Texas A&M University.
By Shane Hinckley, Texas A&M Marketing & Communications May 26, 2016

Amy B. Smith
Amy B. Smith

(Texas A&M Marketing & Communications)

Amy B. Smith, a global communications executive with both Fortune 500 corporate communications and government expertise, has been named Senior Vice President & Chief Marketing and Communications Officer at Texas A&M University. Smith’s appointment, effective July 1, was approved on Thursday (May 26) by The Texas A&M University System Board of Regents following the recommendation of Texas A&M President Michael K. Young.

Young says Smith was selected following a nationwide search conducted by a broad-based university advisory committee that included former students, faculty and staff.

“I am extremely pleased that Ms. Smith has accepted our offer to join Texas A&M to serve in this critical role leading our communications efforts,” Young says. “She brings a wealth of industry and international experience, which will undeniably help us to further elevate Texas A&M’s reputation, both nationally and globally.”

Smith will report directly to President Young.

During her distinguished communications career, Smith has consulted and worked for some of the world’s largest and most prestigious organizations, including senior leadership roles at Raytheon, a Fortune 500 company, and Burson-Marstellar, one of the world’s largest public relations firms. She has provided consulting services for organizations including The Coca-Cola Company, Intel, American Express, the U.S. Secret Service, NASA, the U.S. Treasury and the National Science Foundation.

She also served a one-year term as Director of Communications for the U.S. Army’s Program Management Office in Iraq, for which she was awarded the Joint Civilian Meritorious Service Award for outstanding service. Additionally, Smith is co-founder of The Legacy Mission, a nonprofit corporation that helps people with life-threatening illnesses create hopeful videos as a gift for loved ones.

“Texas A&M is a remarkable institution with an outstanding reputation as a leader in teaching, research and service, and students and former students who share an incredible loyalty to each other and service to others,” says Smith. “I am thrilled to join this new endeavor as a member of President Young’s senior leadership team and look forward to working with marketing and communications teams throughout campus and the university system to continue to position Texas A&M worldwide.”

Shane Hinckley, recently appointed as Texas A&M’s Vice President of Brand Development, has served as Interim Senior Vice President of Marketing and Communications for the past three years, and will report directly to Smith.

“We are extremely grateful to Shane Hinckley for his dedicated service as interim vice president over the past three years,” notes Young. “Mr. Hinckley will continue to play a vital role in elevating the Texas A&M brand, as well as in helping Ms. Smith transition into her new role. His excellent service and deep commitment to the university will no doubt prove valuable to Ms. Smith as she begins her tenure here at Texas A&M.”

Media contact: Shane Hinckley, Texas A&M Division of Marketing & Communications.

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