Texas A&M Professor Venky Shankar discusses the hit-and-miss nature of rebranding and how the risky move can be done most effectively.
A new study explores when consumers are willing to sacrifice experience quality for togetherness.
Professor of Finance Sorin Sorescu explains what might come next.
Twenty-one Aggie-led startups competed in Texas A&M’s only university-wide business plan pitch competition.
Texas A&M’s Mosbacher Institute recognized Arch “Beaver” Aplin ’80 for his contributions in business, public service and community service.
The goal is to make it easier for startups to find mentorship, funding and other forms of help to bring technologies to market.
The Aplin Center will be a unique experiential educational facility merging two iconic Texas brands.
More than 40 finalists from 10 teams received cash prizes for their entrepreneurial ideas.
Texas A&M experts on corporate governance say Twitter will soon be without the benefits – and problems – of a public board of directors.
A Texas A&M finance professor gives a look at the cryptocurrency landscape and explains what the executive order could signal for the industry's future.