“Texas A&M Presents the ’47 x FADER Sessions” captured the spirit of SXSW by bringing together on-the-verge musical talent under one roof at Texas A&M House.
The three days of performances included nine headlining acts, open-mic performances from local Austin artists and live DJ sets in between acts. Earlier in the week, Texas A&M Vice President of Brand Development Shane Hinckley said the collaboration between FADER, a global lifestyle and music media company; ’47, a sports lifestyle brand, and Texas A&M was a chance to tell the Aggie story with people from around the world as they passed through Texas A&M House.
“Combined with FADER’s eye for up-and-coming talent and ’47’s ability to capture a brand’s authenticity, Texas A&M was able to bring together artists in an innovative space that typifies the spirit of creativity every Aggie embodies,” Hinckley said.
Tasha The Amazon
The full lineup for Texas A&M Presents the ’47 x FADER Sessions can be found on ’47’s blog.
The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the underground to the heart of the mainstream. The FADER is the authority on what’s next.
In 1947, twin brothers and Italian immigrants, Arthur and Henry D’Angelo founded Twins Enterprises, now ’47. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style.