Texas A&M Launches Collegiate Badge Program on Foursquare

COLLEGE STATION, Dec. 22, 2010 – Texas A&M University is one of only 20 universities to be awarded with the coveted Foursquare Collegiate Badge program that can only be unlocked on those campuses.

Texas A&M on FoursquareFoursquare is a free service that is accessible from smartphones and other mobile devices. It enables students and visitors to explore the campus and surrounding neighborhoods while sharing information about their favorite places. Users can use their phone to “check in” at different places they visit on campus.  Foursquare rewards users for “check ins” in with badges, points and “mayorships.”  Some companies such as Starbucks, reward their mayors with discounts and freebies.  At the George Bush Presidential Library and Museum, located on the Texas A&M campus, the Foursquare mayor receives free admission.

Special Foursquare collegiate badges include:

  • “Campus Explorer” for checking in at 25 different campus locations;
  • “Munchies” for checking in at five different campus dining halls;
  • “Smells Like Team Spirit” for checking into five different sports venues;
  • “Bookworm Bender” for visiting a library after midnight;
  • “Quad Squatter” for 10 check-ins at the quad or commons area.

Foursquare offers 5 "collegiate badges" to collect by checking into various campus venues.

“At Texas A&M, we are making use of Foursquare to connect our students, former students and prospective students with our campus,” says Diane C. McDonald, director of social media and marketing programs. “We see many great ways to use this location-based social networking site, including encouraging students to explore our campus and participate in campus events and communicating the great Aggie traditions as students experience campus life.  Foursquare can also help facilitate social connections by providing a tool to help our students easily find friends and foster deeper school spirit.”

Texas A&M became the third university, following Harvard and Stanford, to launch an official Foursquare partnership in June 2010.  Since the initial launch, the Texas A&M University Foursquare program has grown to almost 5,000 friends.

“Our Foursquare program is a student-led initiative that was developed and driven by one of our student interns,” adds McDonald.  Michael Green, Class of 2011 and a visualization studies major from College Station, used his experience as a campus tour guide to write great tips and historical facts about campus venues.  “With geo-location social networking sites, technology is pushing people away from the computers and into the world,” says Green in his recent blog post about Foursquare.

Foursquare users can follow Texas A&M’s profile.

Contact: Diane C. McDonald, Director of Social Media & Marketing Programs, at (979) 845-4663 or Lane Stephenson, News & Information Services, at (979) 845-4662.


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